Privacy Policy



Your right to privacy is important to me and I am committed to protecting the privacy of anyone using my site and maintaining the confidentiality of any information you provide me with. I have strict policies and processes in place to ensure your information remains safe.

This Privacy Policy (together with my Terms and Conditions of Sale) and any other document referred to in it) describes the way I collect your personal information (whether collected from you or otherwise provided to me), how I store, use, process and transfer your personal information and why.

Please read the following information carefully to understand my views and practices regarding your personal information and how I will treat it.


I am a sole trader working independently from home. My registered business address is 7 Grimwade Close, Brantham, CO11 1QY. If you provide me with personal information via or through using my website, (“my site”) or by otherwise communicating with me I, Cherelle George, will act as the ‘data controller’ of your personal information. Under the Data Protection Act 1998, the ‘data controller’ is responsible for ensuring that your personal information is lawfully and properly processed.




I may collect and process the following information about you:

  • You may give me information about you by filling in forms on my site or by corresponding or communicating with me by telephone, or email. This includes information you provide when you: use my site; subscribe to receive newsletters and marketing (via email) about Pens and Positivity (including details about my products, activities and events, details of discounts, voucher codes and offers and campaigns, competitions and other opportunities from me); search for products on my site; place an order for products on my site or submit reviews of my products or services on my site; enter a competition, promotion or survey; and/or when you contact us to report a problem with my site. The information you give me may include your title, first and last names, address, country of residence, e-mail address and contact telephone number, date of birth, an address or addresses where you ask me to deliver products you order from me, personal messages you wish to send to recipients of products that you have ordered from me via my site or shop(s), reviews you submit to my site in relation to products you have purchased from me and/or details relating to why you are corresponding/contacting me. Depending on whether or not you decide to purchase products from me, you may also give me financial and credit card information.

  • I may also collect from your records of my contact with you, which may include notes on my systems, emails or electronic communications and written correspondence and any telephone number used by you to call me; My site uses cookies to distinguish you from other users of my site. These cookies help me to provide you with a good experience when you browse my site, to process and analyse your navigation and use of my site and allow me to improve my site and the services I offer via my site.

  • With regard to each of your visits to my site I may automatically collect the following information or  information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from my site (including date and time); products, pages and items you viewed, searched for or purchased; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page and any phone number used to call our customer service number


  • I work closely with third parties (including, for example, postal service providers, business partners, technical and payment services providers, advertising networks, analytics providers and search information providers) to ensure that my site and the information and/or services I provide to you work effectively and I may receive information about you from them. This will include information that I receive from:



  • Cookies. My website uses cookies to distinguish you from other users of my site. This includes third party cookies. These third-party cookies help me to provide you with a good experience when you browse my site, to process and analyse your navigation and use of my site and to allow me to improve my site and the services I offer to my customers/potential customers.

  • Purchasing products from us via our site. If you use my site to purchase products from me via the online shop on my site:

  • I use Royal Mail to fulfill the delivery of your order (see above “information I receive from other sources”). Royal Mail will collect information about the delivery of products to you (i.e. the address that the products were delivered to, the date and time the products were delivered to that address, compliance with special delivery instructions you included in your order and who (if anyone) signed for the delivery of the products at the delivery address); and/or

  • Paying for products purchased via my site. If you use my site to purchase products from me via the online shop on my site, payment for those products is made via either your PayPal account or by credit/debit card transaction processed via Stripe. PayPal is a secure online payment gateway operated by PayPal (Europe) S.a.r.l. et Cie, S.C.A. Click here to read more about PayPal’s use and processing of your data: Stripe is a secure online payment gateway operated by Stripe Payments Europe, Ltd., a company incorporated in Ireland and with offices at 1 Grand Canal Street Lower, Grand Canal Dock, Dublin. To exercise your rights, the Data Protection Officer may be contacted via

  • Subscribing to email newsletters and email marketing. If you choose to sign up to my newsletter to keep you up to date on Pens and Positivity news or permit selected third parties to keep you up to date (see “Who we share your information with” below), via email with the latest news and information about Pens and Positivity, including the products and services that I offer and events I am running, details of product discounts and other products available from my online store that may be of interest to you, details of voucher codes and offers, campaigns, competitions, surveys, and other opportunities, then MailChimp will gather information to measure and understand and to permit me to measure and understand the effectiveness of the email communications sent to you.




I use the information I collect from you in the following ways:

  • Information you give to me. I will use this information as follows:

    • to permit you to purchase products via my site and (for such purpose) to enter into contracts with me for the purchase of those products;

    • If you choose to sign up to the newsletter then I will collect your [email address, first name, and last name] in a newsletter database (collated using a third party database aggregator, namely MailChimp or any replacement third party database aggregator I use in the future). MailChimp will have access to and will store and process this information, but will only do so on my instructions, so that I (using their services) may contact you as described in the following bullet point. The function of the database aggregator is to help me conduct my newsletters, information, and marketing campaigns and sending them to you via email. Using a database aggregator also allows me to track the reception and take-up of that newsletter and/or information/marketing campaign by those that subscribe to receive them. If you no longer wish to receive the email newsletters, click the unsubscribe located at the bottom of each newsletter.

    • if you start the order process via my site, but do not complete it, I may contact you via the email address you submit during the order process to inform you that you have not completed submission of your order and to provide you with a website URL via which you can complete your order, should you wish to do so;

    • to notify you about changes to our site, changes to the products and/or services offered via my site and/or changes to the terms and conditions and/or policies shown on my site; and/or

    • to ensure that content from my site is presented in the most effective manner for you and for your computer.

  • Other information I collect about you when you contact me and automatically. I will use this information:

    • for the purposes of carrying out your requests (for example, to address matters relating to my site and/or the services provided via my site) which you make known to me in electronic communications, written correspondence and/or during telephone calls you make to our customer service number and for the purposes of keeping records of the aforementioned electronic communications, written correspondence and/or telephone calls;

    • to carry out analysis (i.e. on a non-anonymous basis) of my customers’ behaviour so that I can understand the effectiveness of the services provided via my website and the effectiveness of my advertising and promotional activities. I will use this analysis to help me optimise my website and my advertising and promotional activities for the future;

    • to administer my site and for internal operations. Such internal operations will involve troubleshooting of technical issues that arise in relation to my site; testing of my site following resolution of such technical issues; analysis of statistics arising from the information collected about you (for example, using information gathered by cookies on my site to ascertain whether presenting information in different ways on my site affects the way users of our site navigate its pages) and will only involve the use and/or processing of information in an anonymous form to measure and understand the effectiveness of the services provided via my site (for example, we may collate and analyse aggregate information about the number of people who access our site and go on to purchase products via our site);

    • to improve my site to ensure that content is presented in the most effective manner for you and for your device;

    • to allow you to participate in interactive features of my site when you choose to do so;

    • as part of my efforts to keep my site safe and secure;

    • to make suggestions and recommendations to you and other users of my site about products or services that may interest you or them.

  • Information I receive from other sources. For information on how I will use the information we receive from other sources, please see the explanation above at “Information third parties may collect from you”.




I may share your information with selected third parties:

  • My third party delivery/courier service providers from time to time (currently I use Royal Mail). When you submit an order for products via my site, I will share with the third party delivery/courier service provider your name; the delivery address specified by you when you ordered products from us; the type of delivery you chose when you ordered products from me (e.g. express delivery); and any specific delivery instructions you gave to me when you ordered products from us. This is so that the delivery/courier service provider can deliver your order for products to the delivery address you specified when you submitted your order to me;

  • MailChimp, my database aggregator. Where (and only where) you have expressly indicated (e.g. by ticking and signing up via a newsletter subscribe link) that you wish to be sent email newsletters, email marketing materials and other information via email, I will share with MailChimp your [email address, first name, last name, telephone number, and home address] to create a database of individuals who have subscribed for these services. I will use this database as I have described above (see “How I use  your information”)

  • Purchasing products from me via my site. 

  • If you use my site to purchase products from me via the online shop on my site:

    • I use Royal Mail to fulfill the delivery of your order (see above “information I receive from other sources”). I will share information about you (i.e. your name; the delivery address specified by you when you ordered products from me, the type of delivery you chose when you ordered products from me (e.g. express delivery); and any specific delivery instructions you gave to me when you ordered products from me) in order to deliver your order;




Information you provide to us by corresponding with me by telephone, email or otherwise will be filed and stored at 7 Grimwade Close, Brantham, CO11 1QY, UK (i.e. my business address). When submitting your personal information, you are agreeing to such processing, transfer or storage as outlined in this Privacy Policy. I will ensure at all times to take all reasonable steps necessary to maintain the security of your personal information in accordance with this Privacy Policy. Unfortunately, the transmission of information via the internet is not completely secure. Although I will do my best to protect your personal information, I cannot guarantee the security of your personal information transmitted to my site or to me in any other electronic manner (e.g. via email); any transmission is at your own risk. Once I have received your information, I will use strict procedures and security features to try to prevent unauthorised access.




You have the right to access the personal information I hold about you under the Data Protection Act 1998. This is called a Subject Access Request. Should you wish to make a Subject Access Request, please make your Subject Access Request to me in writing. Please be advised that a fee of £10 (payable Pens and Positivity) is applicable per request. This fee is to meet my costs in providing you with details of the information I hold about you. You have the right to ask me not to process your personal information for marketing purposes.




This policy is effective from Nov 2019. I may need to change my Privacy Policy from time to time to keep it up to date. Any changes I may make to my Privacy Policy in the future will be posted on this page. Please check back frequently to see any updates or changes to my Privacy Policy.




I am using your personal information based on your express consent to this, you have the right to withdraw your consent at any time. To withdraw your consent please contact me at

You can also update your consent settings for cookies on the website using your browser settings.




If you have any questions about the way in which we collect or process your information, please contact me. You can also find out more about your rights under the Data Protection Act 1998 by visiting the Information Commissioner’s Office website at or by writing to: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF, UK. Questions, comments, and requests regarding this privacy policy are welcomed and should be addressed to Cherelle George, Pens and Positivity Art, 7 Grimwade Close, Brantham,  Coll 1qy or

If you believe that any information I am holding on you is incorrect or incomplete, please write to or email me as soon as possible, at the above address. I will promptly correct any information found to be incorrect.

Please visit the Information Commissioners Office for further information about the GDPR.


All images © Cherelle George of Pens and Positivity.

Please do not use without written permission.

Pens and Positivity Art,

Brantham, Manningtree, Essex